Tag Archives: Van Cleef & Arpels Jewellery

When looking at which trends will shape fine van cleef & arpels jewellery in 2015, there is one important factor to bear in mind: the demographic is getting younger, and cooler.Women (and let’s face it, the fine van cleef & arpels jewellery market is dominated by the fairer sex) are no longer waiting to be bought jewellery as gifts, they are buying it themselves, and as such the styles are determined not by investment or sentiment but by what they actually want to wear.

FASHION-FINE DESIGNS

 

cartier love bracelet in pink gold with diamonds

cartier love bracelet in pink gold with diamonds

As the gap between male and female salaries closes, these self-purchasing women have serious money to spend, but they also have a taste more influenced by Instagram and street style than the contents of their Cartier Love jewellery boxes.

Cartier Juste Un Clou Bracelet in Pink Gold

Cartier Juste Un Clou Bracelet in Pink Gold

As such, we will continue to see the rise of fashion-fine Cartier Juste Un Clou Bracelet in 2015. This sector of the luxury market is less concerned with stone quality and grams of gold than it is about great design. As a result, some of the major fine jewellery powerhouses have been working with younger designers to create jewels that speak to this new generation, but have the quality to last.

COUTURE’S CHOKERS

Bvlgari B.zero1 Ring in Pink Gold

Bvlgari B.zero1 Ring in Pink Gold

The emboldened connection between fashion and fine jewelry is also why jewellery houses should be taking note of the catwalks.

One of the bvlgari jewellery trends to emerge from this arena in the past few seasons has been the choker, fuelled by fashion’s fling with all things 90s. This can be a difficult trend to tap into for fine jewellers due to the scale, but there are clever ways of doing so, such as using less metal by swapping it for strings of semi-precious gems, making a feature of negative space or using mesh structures to reduce weight.As we move into 2015, I’m assured by Bvlgari jewellery trends analyst Adorn Insight that this trend will hold sway, and that we may see it develop further with the rise of the double choker.

COLOURED GEMS THAT STAND OUT

Another key trend set to continue in 2015 will be colour. Once the overlooked cousins of the brighter, sparklier diamond, coloured gems have had a barnstorming couple of years in fine

What we will see here is competition from the Bvlgari replica jewellery houses to find ever more unusual stones, and perhaps an increase in proprietary cuts.

NEXT-GENERATION PEARLS

Van Cleef & Arpels Alhambra Clover Necklace

Van Cleef & Arpels Alhambra Clover Necklace

One of the most transformed gems of recent times is the pearl. Its recovery from a stigma that had it pegged as overused and outdated has been staggering. And much appreciated, not least by me. The key to this trend is to use pearls in an unexpected way. Perhaps as an ear cuff, or an accomplice to an edgy, rather than classic, design.

 

The future of the pearl trend in 2015 is all about evolution (quite literally), and as well as style, colour is a key area for development. Some pearl farms are experimenting with cross breeding oysters to create naturally occurring colours never seen before, and with only small batches available these unusual pearls are an exciting area for collectors.

 

Convivial, lively, diverting, trendsetting, but, most importantly, still precious. Yes, fine jewellery can be fun and fashionable, and if there is one theme to knit some of 2015’s key trends together that’s it.


The internet has had a hugely disruptive effect on the jewellery industry in recent years, as it has with most industries. Our rapidly shrinking world has led to an increase in transparency, access and an explosion of product choice. The side effect of this is that many Van Cleef & Arpels jewelry businesses throughout the value chain have seen their margins erode.

VCA Byzantine Alhambra Bracelet White Gold Pave Diamonds 5 Motifs

VCA Byzantine Alhambra Bracelet White Gold Pave Diamonds 5 Motifs

A lot of traditional “taker” businesses that, in the past, have had to accept the prices of their suppliers, and who have historically been able to set their own prices with little challenge from their end customers, now cannot. These taker businesses range from local diamond wholesalers to Van Cleef and Arpels Perlee jewellery retailers that have been around for generations. Customers can quickly jump on the internet to compare prices, so these businesses have had to find ways to survive by adding value to their end customers.

The companies that have thrived in recent years are the “makers” – the ones that have taken tradition and redefined it. There are many great examples of companies that have built brands that focus on design, craftsmanship, great personal service and trust. The byproduct of doing the tangibles well are the intangibles that form the basis of their innovation and ultimately the intellectual property that other companies struggle to understand or replicate.

Van Cleef Arpels Vintage Alhambra White Gold Bracelet 5 Motifs Malachite

Van Cleef Arpels Vintage Alhambra White Gold Bracelet 5 Motifs Malachite

The internet breeds monopolies and no more so than in the Van Cleef & Arpels jewellery replicas industry. The top tier diamond companies are becoming more and more dominant by the day, helped by natural economies of scale and their purchasing power. Much of the reason for this is that ‘Mom and Pop’ retailers from the US to New Zealand have the same access to diamond inventory lists as do the major online van cleef arpels alhambra bracelet retailers. Consumers are able to access diamond pricing information and descriptions instantaneously, make comparisons and choices at the touch of a button, and this has led to the erosion of traditional margins for retailers. Diamond companies’ margins are also getting tighter as they fight to remain competitive, ensuring that they need to innovate to stay relevant.

Why is this good for the end customer? Well, it forces companies throughout the whole value chain in the replica bvlgari jewellery industry to genuinely look at clever ways to create better products and experiences for their customers.

How a van cleef & arpels ring made

How a van cleef & arpels ring made

Retailers big and small that continue to focus their efforts around the needs of their customers are seeing strong growth. In a recent report big retailers like Nordstrom attribute customer service as central to their strategy and recent growth. They are using different store types and brands to appeal to different customer profiles and age groups. They’ve recognized the need to connect with the younger generation as they will be tomorrow’s customer and are using an omni-channel strategy to support this. Burberry is another luxury brand that is going to great lengths to connect the retail store experience with the online experience.

Recent research conducted by Bain and Co. stated that when consumers were selecting which van cleef & arpels jewelry store to buy from in Western markets they valued quality service over all other factors.

A local US retailer that has recognized this is Stanley Jewelers Gemologist in Little Rock Arkansas. Vice President Laura Stanley recently hosted Master Diamond Cutter Mike Botha of Embee Diamonds (see top photo). The aim of the “Southern Stars: Meet the Cutter” tour was to teach consumers about the diamond cutting process so that they are able to make more informed decisions. Laura Stanley said that the theme of the event was to get to know your van cleef & arpels jeweler better. The event provided Stanley’s customers with an authentic experience of what goes into cutting a diamond – a craft that is not often showcased to consumers.

If “price makers” want to retain that position they must continually innovate and provide more intangibles for their customers to prove that the price they set is worth paying.


Van Cleef & Arpels Byzantine Alhambra Butterfly Code Bracelet

Van Cleef & Arpels Byzantine Alhambra Butterfly Code Bracelet

Shanghai International Jewellery Week will take place at Shanghai World Trade Centre from December 4 to 7 and host 350 exhibitors from 25 countries. Organizers confirmed that the show is sold out.  The four-day event added 120 new exhibitors this year, including participating firms from Australia, Indonesia, Kuwait and Portugal.Some of the local firms exhibiting  this year include Replica Cartier Jewelry, Replica Bvlgari Jewelry, Van Cleef & Arpels Jewellery and Replica Hermes Jewelry alongside New York-based Monique Creations Inc., Singapore-based Taka Jewellery, Beirut-based Yessayan Jewellery and Hong Kong-based Temptations. Trixie LohMirmand, the senior vice president of the Shanghai World Trade Centre, said, “Visitors this year will have the opportunity to buy some of the most beautiful, creative jewelry designs from around the world at affordable prices. Shanghai is one of the top shopping destinations in the world and today accounts for approximately 25 percent of global physical gold trade.”Shanghai International Jewellery Week underlines the significance of the jewelry industry in the region and allows consumers to support local and regional talent while also discovering stunning one-of-a-kind design pieces and the latest trends from around the world.”Renee Jewellers’ marketing manager Cihan Akdere, said, “Taking part in Shanghai International Jewellery Week is vital for anyone in the jewelry industry. This year, our customers can expect a full collection of one-of-a-kind, fabulous diamond and gemstones. Nature has been a source of inspiration for us, bringing together the best of art and craftsmanship and blending that with our artistic ingenuity. Not only will we showcase our new jewelry designs, but they will also be embellished with Renee’s new identity.”Organizers also planned their fifth Jewellery Design Awards for the event, attracting amateur and professional designers to participate and enter Cartier Love Bracelet design in any of nine categories. Winners receive a trophy and prizes from the Gemological Institute of America (GIA) Middle East.